Operating systems for home services
The calls you didn't get to. The quotes nobody chased. The jobs you're still running at the kitchen table at 9:30. BootWork puts a system underneath all of it — in accounts you own.
The money path, and the four places it leaves on the way.
The diagnosis
Not because the crew is bad or the marketing is broken. Because the connective tissue between your systems is a person, and that person is already booked.
A homeowner with a problem calls three companies in ten minutes. The first real callback usually takes the appointment. Yours came in at 4:40 on a Friday and sat in a voicemail box until Monday.
Quotes go out, then silence. No day-three call, no day-ten text, no day-thirty check-in. A serious share of your revenue is sitting in estimates you already paid to produce.
Job status lives in your head, your truck and a group text. Every handoff routes through you, so nothing moves on the days you're on a roof — and the day doesn't end until you've replayed it at the kitchen table.
Change orders that never made it onto an invoice. Final payments nobody chased. Work you've already done, sitting uncollected because tracking it was one more thing.
A rough number
Three numbers you already know. This is not the scan. It assumes every call you miss was a real inquiry and that you'd have closed it at your usual rate, which is generous. The scan replaces the guess with your own data.
How it goes in
You are never handed a black box and told to trust it. Every step is visible before it's automatic, and you approve the one before the next one starts.
It shows you the count in your numbers, not mine. It doesn't touch anything or send anything. This is also where the guarantee's baseline comes from.
It starts drafting the replies and the follow-ups. Nothing leaves the building until you hit send. You find out what it sounds like before a customer does.
The calls and the follow-up run without you, and you watched every step of how it got there. The job and money side go in once the system has seen enough of your work to be useful.
Why me
Most shops don't have a software problem, they have a wiring problem — the CRM is there, half-configured, and nothing talks to anything else. I build on what you've got. Replacing it is a decision I'd have to earn, with a reason you agree with.
The field layer is built around what they already do — a text, a photo, one form that takes under a minute. If a step needs a guy in a crawlspace to learn new software, the design is wrong, and that's my problem to fix, not his.
Most agencies hold your CRM, your ad account and your customer data as their retention strategy. That's not a business model, it's a hostage situation. Everything is opened in your name and stays yours.
The person who diagnosed your business is the person who builds it and the person who answers when you text. Not a rotating cast of account managers. That's a deliberate constraint, and it means a small number of clients at a time.
Running in a real shop
The first full install runs a residential remodeling company in New Jersey — lead capture and follow-up, a job and phase spine, daily crew check-ins that surface blockers the same day, and an assistant the owner texts from a job site to move the whole operation.
"He doesn't have to hold any of it in his head anymore. His leads get contacted right away now, and he finds them easier to sell. His crews' days run with fewer delays and fewer mistakes. And he's making progress on all ten of his active jobs, where before it was two to four."
"Knew exactly what he was doing and explained it so I actually understood it. Report came in early, automation was built and running in my Airtable inside two weeks, and he recorded a walkthrough so my office manager can change it herself without paying anyone. Asked for two changes, both done within a day. Available whenever I had a question. Under-promised and over-delivered. Will use again."
"I've tried out a lot of companies and your attention to detail and communication is beyond expectation! The $395 assessment showed me exactly where our lead management was breaking down and gave me a clear AI automation plan for our Airtable setup with an actual roadmap."
Before you ask
The scan is free, and it produces the number this conversation should be based on. After that, the build is a one-time fee and a flat monthly, both quoted once we know what's actually broken and both agreed before anything starts. There is no ramp, no upsell later, and nothing on your bill you didn't approve.
I walk your operation end to end — ad click, call, appointment, quote, sold job, crew day, change order, final payment — and mark every point where it stalls or leaks, with a dollar figure attached, from your own numbers. You keep it whether or not you hire me. It's also the benchmark the guarantee gets measured against, which is why it comes first.
The scan is a couple of hours, mostly you answering questions and letting me watch how work actually moves. After that I build and you approve. The whole point is to take work off your calendar, so an install that fills it up has already failed.
No. Everything runs over a call and a screen share, wherever you are. That keeps it fast and it keeps it cheap.
Usually not. The scan tells us whether your platform can carry the load. If it can, I build on it — that's the cheaper and faster answer, and it's the one I'd rather give.
Me. I'm the one who runs the scan, designs the build and answers when you text. I use an AI-assisted stack and I bring in help behind the scenes when a build calls for it, but the person you deal with does not change.
Start here
The scan puts a number on every place your money stalls on its way through the business. It's free, it takes a couple of hours of your time, and you keep it either way.
Currently taking a limited number of installs.